Revenue

• Does not include stranger, laissez faire, a project 91 new account, deep tropics (full circle) who have signed but not onboarded

Lead Generation Focus: Ambassador Program

• Grew our ambassador program 13 to 21

  Status	Number	% of total	Notes
  Interested and waiting hit list	15	71%
  Hit list received no intros made	2	10%
  Active	4	19%
  Total	21

• Key Stats & Insights:

  • Sources of ambassadors: Clients (6), founder network (8), investor intros (2), event (1), ambassador (3).
  • 52% of the ambassadors are industry insiders such as DJs, promoters, and owners (clients). The rest is a mix of nightlife employees (employees at Public Records, Soho House, etc.)
  • The average ambassador is sharing 12 potential leads with us and we’re seeing a 30% intro to meeting rate.
  • Challenges: We’re seeing big drop off from when an ambassador says they’d like to participate in the program to when they make their first introduction. We believe this could be for a couple of reasons including
    • Incentives: 95% of ambassadors have a full time job so we’re playing with financial incentives to see if we can get intros more quickly.
    • Process/tooling: Our process to go from first call to intro made is quite cumbersome and includes a contract, hit list review, various follow ups, and other touch points which slows down the path to intros.
    • Ambassador type: We have a hypothesis that freelancers paid through Archie may be more incentivized to refer us because the financial incentives may mean more to them + they are likely working with more clients.
      • Note: If this works, we have a growing source of ambassadors on the platform that could help us move much faster.

Other Lead Generation Activities:

• Events: Generated 100+ contacts, 5 meetings, and 3 closes from the Archie x Billfold event at Pollstar Conference in LA.
• Outbound: We ran a small outbound test of 16 prospects and generated 6 meetings.

Sales:

• New Businesses Closed this Week:

  Client	Source	Spaces	ARR	Sales Cycle
  SBCLTR	Ambassador / Event	1	$5K	1 Week

  Deals on the pipeline that may close in the next month:

  Client	Source	Spaces	Projected ARR	Stage
  Milk + Cookies	Client	1	$5K	Negotiation
  Hotel Ziggy	Cold	1	$10K	Demos
  Cafe Calerica	Investor	2	$7K	Demos
  Third Eye Hospo	Ambassador	1	$5K	Demos
  Ketchy Shuby	Ambassador	2	$7K	Demos
  Versus	Investor	1	$10K	Demos
  Catch One	Event	1	$20K	Demos
  Total		9	~$60k

  Lost or Cold Deals

  • We’re losing deals or have deals go cold for a couple of reasons:
    • Prioritization: clients are not prioritizing fixing this problem right now and this could mean 1) not painful enough 2)current solutions work fine
    • product gaps: international payments continues to be a blocker
    • Pricing: getting healthy push back on pricing